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Friday, 17 January 2014
The idea of social entrepreneurship
It is acknowledged that NGO's face a number of challenges regardless of the stage of maturity of the organisation. Many NGO's start life as a one person's dream to do good for a cause close to their heart. They go ahead and set up an NGO which gathers strenght and support from the community and perhaps from corporate or government patrons. You can almost see the graph showing lots of growth, successful stories and increased support in the early days.
Beyond this point, as the initial expansion slows down, the NGO's will start facing internal organisational challenges. As the organisation grows the need for a clearer definition of roles and responsibilties within grows as well. Who's responsible for keeping an eye on the finances? Who looks after supporters and donors? Who organises the next fund raiser?
It is often said that, in order to survive, NGO's have to be managed like businesses and not like charities. They need to make the most of the resources they have and the donations and funds they receive. In other words, they need to bring efficiencies to the day-to-day operation of the business. Did I say business? Replace the word for NGO, non-for-profit, charity, etc. and you should get the same idea.
Some time ago I met with the director of an NGO with whom I have been involved for a few of years. In the course of that meeting the conversation turned towards an issue I had noticed while volunteering with the organisation and from an issue we turned it into an opportunity. in broad terms the question was how to make the most of the limited amount of time and resources in order to secure donations for the various projects they embark upon every year. When I suggested a technology driven improvement the response was straight away "Yes! Can you do it?" Which is not what I had in mind originally. However it brings about the suggestion that there is an ocean of opportunities for entrepreneurs with the right attitude and the acknowledgement that they're not going to retire to the Bahamas after their first social enterprise.
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